Responsibilities

• Manage online vehicle merchandising, ensuring inventory listings, pricing, incentives, and availability are accurate and up to date.
• Partner with Sales Management to maintain online promotions, specials, and manufacturer offers across all digital platforms.
• Create digital marketing assets, including website graphics, banner ads, landing pages, email content, and promotional materials.
• Review digital advertising for accuracy, compliance, and adherence to dealership and manufacturer guidelines.
• Manage dealership social media channels, including content creation, scheduling, promotions, and community engagement.
• Coordinate creative content, including photography, video, and graphics, for advertising and social media campaigns.
• Support email marketing and customer retention initiatives for sales and service departments.
• Assist with CRM administration, campaigns, reporting, and user support.
• Monitor and troubleshoot website, inventory, and digital advertising issues, coordinating with vendors as needed.
• Prepare performance reports and provide recommendations to improve digital marketing results.

Requirements

• 1+ years of experience in automotive digital marketing, marketing, or a related field preferred.
• Knowledge of automotive dealership operations and online vehicle merchandising preferred.
• Experience with dealership websites, inventory management systems, CRM/DMS platforms, digital advertising platforms, and third-party automotive marketplaces preferred.
• Strong understanding of social media platforms and digital marketing best practices.
• Proficient in Adobe Creative Suite, Microsoft Office, and reporting/analytics tools.
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written, verbal, and interpersonal communication skills.
• Ability to analyze performance data and make actionable recommendations.
• Self-motivated with the ability to work independently while collaborating effectively with multiple departments and external vendors.

Preferred

• 1+ years of experience in automotive digital marketing, marketing, or a related field preferred.
• Knowledge of automotive dealership operations and online vehicle merchandising preferred.
• Experience with dealership websites, inventory management systems, CRM/DMS platforms, digital advertising platforms, and third-party automotive marketplaces preferred.
• Strong understanding of social media platforms and digital marketing best practices.
• Proficient in Adobe Creative Suite, Microsoft Office, and reporting/analytics tools.
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong written, verbal, and interpersonal communication skills.
• Ability to analyze performance data and make actionable recommendations.
• Self-motivated with the ability to work independently while collaborating effectively with multiple departments and external vendors.

Benefits

• Employer-subsidized medical and dental insurance
• Company-paid life insurance and Employee Assistance Program (EAP)
• Optional benefits including short-term disability, long-term disability, accident, critical illness, and supplemental life insurance
• 401(k) plan with company match
• Paid Time Off (PTO) beginning on Day 1
• Employee discounts on parts, service, and vehicle purchases for you and your eligible family members