Marketing Specialist

Responsibilities

• Assists in the development of our go-to-market proposition for product and customer/market segments. Responsibilities include value proposition refinement, content strategy development, creation of sales enablement tools, lead generation and retention tactics.
• Coordinate initiatives for specific b2c programs/campaigns in direct marketing, advertising, promotion, special events, collateral, web site and other means that convey a unified and distinctive leadership presence in the marketplace.
• Collaborates with appropriate business partners to develop and coordinate initiatives in advertising, promotion, sponsorship, special events, collateral, web site and other means that convey a unified image in the marketplace.
• Coordinate campaign process including writing creative briefs and coordination of campaign requests.
• Ensures all campaigns are reviewed and approved by the relevant business partners and have strong financial justification (ROI).
• Act as point of contact with outside agencies on multi-channel advertising and marketing campaigns.
• Utilize market research and consumer insight data to support marketing and brand experience management strategies.
• Supports Marketing Manager with oversight of advertising and marketing budgets.
• Other duties as assigned.

Requirements

• High School Diploma/GED required.
• Bachelor degree preferred or relevant experience in lieu of degree.
• Requires a minimum of 5-8 years of professional experience in Social Marketing/Advertising/Social Media/Project Management.
• Requires experience with client management, agency relations and working with senior management a plus.
• Must be proficient in the use of personal computers and supporting software in a Windows based environment, including MS Office products (Word, Excel, PowerPoint).
• Must demonstrate the ability to work well within a team.
• Must demonstrate professional and ethical business practices, adherence to company standards, and a commitment to personal and professional development.
• Proven time management skills are necessary. Must demonstrate the ability to manage multiple priorities deliver timely and accurate work products.
• Proven ability to work with little oversight and exercise sound judgment and strong problem solving skills.
• Must demonstrate the ability to learn quickly and apply learning to new situations. Must exhibit flexibility to change as appropriate.

Benefits

• Comprehensive health benefits (Medical/Dental/Vision)
• Retirement Plans
• Generous PTO
• Incentive Plans
• Wellness Programs
• Paid Volunteer Time Off
• Tuition Reimbursement