Marketing Specialist, Healthcare

Responsibilities

• Organic Social Strategy & Content Calendar: Set the organic social strategy for HSTI and KMK, including channel priorities, content themes, posting cadence, and goals for each brand
• Own the content calendar for both brands, timed to enrollment periods, exam cycles, campus milestones, and the broader marketing calendar
• Create and publish posts, short-form video, reels, and graphics across Instagram, Facebook and TikTok
• Manage community engagement: respond to comments and messages, clear spam, and route prospective-student inquiries to Admissions
• Grow student and graduate reviews for both brands: monitor review sites, coordinate outreach with campus staff, and respond professionally to public reviews
• Track performance, report results monthly, and refresh content when it starts to fatigue
• Keep every post consistent with each brand’s look, voice, and standards
• Coordinate photo and video shoots at campuses and events, and gather student testimonials, success stories, and milestone moments
• Maintain an organized library of reusable assets along with the photo and video releases that go with them
• Build and manage the HSTi events calendar: career fairs, community and workforce events

Requirements

• 3-5 years in social media, community, or event marketing, with ownership of both strategy and hands-on execution
• A track record of running organic social for a brand, including managing a content calendar and growing engagement
• Strong content creation skills: writing, Canva design, and shooting and editing short-form video
• Experience planning and executing in-person events, and confidence representing a brand face to face
• Comfort with social analytics and turning results into clear next steps
• Strong organization; you can run two brands’ calendars and a full events schedule without dropping details
• Experience with social scheduling tools or a CRM is a plus
• Experience in education, healthcare, or career training is a plus
• Based in the Los Angeles area, with reliable transportation and availability for some evening and weekend events
• A portfolio of social content and event work to share during the interview process

Preferred

• Experience with a CRM is a plus
• Experience in education, healthcare, or career training is a plus