Marketing Specialist

Responsibilities

• Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
• Demonstrates a positive member service (internal and external) focus at all times.
• Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
• Ensures confidentiality of member information.
• Supports a diverse and inclusive work environment.
• Collaborates with internal business units (Retail, Mortgage, Wealth Management, Trust Services, Insurance, and Commercial) to develop and execute growth & retention strategies.
• Responsible for collateral materials, digital ads, videos, website content, newsletter blurbs, social media posts, event planning and new employee onboarding for these teams.
• Assists in the creation of marketing collateral and communications including design, copywriting, proofreading and execution.
• Works closely with agency partners to ensure all campaigns align with strategic initiatives.
• Ensures the integrity of GreenState branding in all external advertising and communications.

Requirements

• Bachelor’s degree in marketing or business and two years of work experience.
• Experience with writing professional communications.
• Ability to coordinate and prioritize large, detailed project requirements and schedules. Will be required to oversee and lead multiple projects at once.
• Detail oriented with a high level of scanning for accuracy along with special emphasis on proof reading and layout review.
• Strong people skills required for internal and external Credit Union communications.
• Proficiency in a variety of PC software programs, including the Microsoft Office application suite.
• Ability, availability and willingness to work additional hours as demanded by the workload and the credit union’s rapidly changing competitive environment.
• Support diverse and inclusive work environment.
• Must be bondable.