Marketing Specialist | Full-Time | PPG Paints Arena

Pittsburgh, PA (Unknown)

$52K/yr – $58K/yrMid Level2+ years expFull time

Posted 6 days ago

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Job Summary

Own and drive the venue's social media presence across platforms, delivering real-time coverage during events, building relationships with influencers, and guiding strategy and KPIs.

  • Lead voice across digital channels and on-site marketing activities
  • Set and track performance metrics to measure social impact
  • Collaborate on marketing campaigns and content creation for events

Job Description

Responsibilities

  • Manage the venue’s social media platforms and have the opportunity to work on marketing and digital initiatives.
  • Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed.
  • Develop, own and manage the voice of the venue across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event days, etc.
  • Implement and maintain a social media calendar/strategy.
  • Develop relationships with local influencers and tastemakers.
  • Ideate and create engaging, fresh, and interesting content to grow the venue's social footprint as well as utilize social media to support and reach sales initiatives.
  • Capture engaging, behind-the-scenes content on the day of the event. Create a recap summary and video to share with key stakeholders.
  • Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers.
  • Set KPIs and benchmarks to measure the performance of social media channels.
  • Serve as the venue’s lead social media representative, monitoring sites on an ongoing, daily basis.

Requirements

  • 2-3 years of related work experience in Marketing.
  • Prior Sports and Entertainment Industry experience preferred.
  • Excellent copywriting skills.
  • Experience with social media management software such as Sprinklr, Hootsuite, Sprout Social, or other well-known tools.
  • Proficiency with Adobe Creative Cloud/Suite and/or Canva.
  • Independent decision-making skills; ability and knowledge to apply judgment in resolving problems of moderate scope and complexity.
  • Must be well-versed in all major platforms and stay current on emerging trends and updates.
  • Highly organized, resourceful, quick learner, and able to handle multiple projects simultaneously.
  • Ability to work a flexible schedule, including evenings, weekends, and holidays.
  • Ability to lift/push/pull, carry, or otherwise move equipment as needed.

Benefits

  • Benefits for Full-Time Roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

Oak View Group

3.7 Glassdoor

We are here to be a POSITIVE DISRUPTION to business as usual in the sports and live entertainment, and hospitality industries.

Founded in 2015
Denver, Colorado, USA
4.5K employees (372 in marketing)
70% recommend to a friend

Traffic Signals

Monthly Visitors
88.4K
Traffic Source Mix
Search
39.3%
Direct
41.5%
Referral
17.8%
Social
1%
Paid
0.3%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
269 (6% of company)
Median Career Experience
10 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$100M
Last Raise
Private Equity, 8 years ago