Marketing Specialist

Responsibilities

• Partner cross-functionally with internal stakeholders and external platform partners — including Google, Bing, and technology vendors — to align paid search strategy with broader business objectives and emerging capabilities.
• Collaborate with the wider eMarketing team to share insights, surface trends, and elevate the collective knowledge and performance of the digital marketing function.
• Contribute to budget discussions and spending recommendations, ensuring alignment between campaign investment and evolving business priorities.
• Create and launch new paid search and shopping campaigns that connect fans with timely and timeless licensed merchandise across live events, new partner launches, and major product drops.
• Ensure campaigns are structured and optimized to deliver a seamless, relevant experience for fans across the Fanatics, FansEdge, and Kitbag digital storefronts.
• Support high-visibility fan moments — including College National Championships, Super Bowl, Stanley Cup, and other marquee sporting events — with dedicated campaign launches, including outside of normal business hours as needed.
• Translate campaign performance data into compelling marketing narratives that communicate value and results clearly to stakeholders.
• Stay current on the latest PPC industry trends, platform developments, and best practices across Google and Bing to continuously improve campaign performance.
• Identify and implement process improvements across campaign creation, optimization, reporting, and tracking to drive efficiency and accuracy at scale.
• Collaborate with Google, Bing, and technology partners to pilot new features and advertising methodologies, bringing an entrepreneurial mindset to testing and adoption.

Requirements

• 1–2 years of hands-on experience managing and optimizing Google and/or Bing paid search campaigns, with comprehensive knowledge of PPC or Google Shopping.
• Experience with campaign management and optimization at scale, including managing large keyword sets across a multi-brand or multi-channel environment.
• Experience managing automated bid strategies and other automated practices within the digital marketing space.
• Strong quantitative and analytical skills, with demonstrated ability to utilize scientific analytic methods to interpret data and translate findings into actionable business outcomes.
• Strong business reporting capabilities with high proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• SQL familiarity highly preferred.
• Up to date on the latest PPC industry trends, platform developments, and best practices across Google and Bing.
• Bachelor's degree preferred.

Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/