Marketing Specialist-Ex/Dual Property

Responsibilities

• Assist in the development and execution of advertising, database promotional, and collateral campaigns, ensuring they align with overall brand strategies.
• Create and adapt marketing materials using Canva, including social media graphics, digital signage, promotional materials, event collateral, and other property marketing assets while adhering to established brand standards.
• Support the development and execution of social media content for both properties, including content planning, copy development, scheduling, community engagement, and identifying timely opportunities to promote property events, amenities, promotions, dining, and entertainment.
• Review and assist in the approval of marketing materials, including direct mail, email, social media, and on-property signage, to ensure consistency, quality, and brand alignment.
• Manage assigned projects from initial request through completion, including gathering necessary information, coordinating with team members, tracking deadlines, identifying potential issues, and following through on deliverables.
• Assist with booking and coordinating local entertainment for events and promotions at both properties.
• Handle logistical details related to entertainment, including contracts, billing, and scheduling.
• Split time between Derby City Gaming & Hotel and Derby City Gaming Downtown based on the specific promotional and operational needs of each property.
• Coordinate on-site filming and photography for advertising needs, ensuring all visual content meets brand standards.
• Support the tracking and management of the marketing budget, generating purchase requisitions, and working with the finance department to ensure timely payment of vendors.

Requirements

• Bachelor’s degree in marketing or similar OR two years of experience in the field preferred.
• Proficient with Microsoft Office and ability to learn Player Tracking / Marketing systems.
• Ability to obtain a valid Racing License.

Preferred

• Preferred experience in creating and coordinating special events and/or promotions.