Responsibilities

• Design, build, and deploy email marketing campaigns using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis
• Develop and manage multi-channel digital marketing campaigns across email, paid media, social media, and display advertising to drive engagement and lead generation
• Collaborate with content and design teams to create compelling marketing assets, including landing pages, email templates, digital ads, and promotional materials
• Monitor, analyze, and report on campaign performance metrics (open rates, click-through rates, conversions, pipeline influence), using data insights to continuously optimize campaign effectiveness
• Maintain and grow the marketing database, ensuring list hygiene, accurate segmentation, and compliance with CAN-SPAM and other applicable regulations
• Support the development of marketing automation workflows and lead nurturing programs to move prospects through the sales funnel
• Partner with Sales Operations and Revenue Operations teams to align marketing campaigns with pipeline goals and ensure seamless lead handoff processes
• Contribute to SEO/SEM strategies and coordinate with external agencies or vendors as needed to execute digital advertising campaigns
• Stay current on digital marketing trends, tools, and best practices, particularly within financial services and B2B marketing
• Complete other related duties as assigned

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required
• 3-5 years of experience in digital marketing, with a strong emphasis on email marketing campaign development and execution
• Demonstrated proficiency with marketing automation and CRM platforms, preferably Salesforce Marketing Cloud (MCAE Certification a plus)
• Hands-on experience with email campaign management, including list segmentation, workflow automation, A/B testing, and performance reporting
• Experience managing paid digital campaigns across Google Ads, LinkedIn, or other digital advertising platforms
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable optimizations
• Familiarity with HTML/CSS for email template editing and basic web content management systems (CMS)
• Knowledge of CAN-SPAM, GDPR, and email marketing compliance requirements
• Experience working in a B2B environment, preferably within financial services, fintech, or a technology company serving institutional clients
• Excellent written and verbal communication skills with the ability to craft clear, compelling marketing copy

Preferred

• MCAE Certification is a plus (Salesforce Marketing Cloud)

Benefits

• Be an integral part of a high-growth organization!
• Competitive compensation package
• Group medical, dental and vision insurance
• Employer-paid life and disability insurance
• Annual well-being stipend
• Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement