Marketing Specialist - Early Life Strategy

Responsibilities

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program effectiveness, ROI, and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

Requirements

• Bachelor’s Degree or four or more years of experience.
• Four or more years of relevant professional experience, demonstrated through work, military experience, or specialized training.
• Four or more years of relevant experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance, evaluate ROI, and inform marketing strategy.
• Demonstrated ability to package complex data sets and recommendations into clear presentations for management.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.

Preferred

• Bachelor’s degree in Marketing, Market Research, Finance, or an MBA.
• Experience in B2B marketing.
• Demonstrable experience employing AI.
• Omni-channel data analysis proficiency.
• Experience with marketing automation, campaign orchestration, and CRM tools (e.g., Adobe Experience Platform, Salesforce, Marketo).
• Experience with Google Suite and/or MS Office Suite (Excel, PowerPoint applications) for data analysis and storytelling.
• Strong understanding of B2B marketing analytics, measurement, direct marketing tactics, and ROI tracking.
• Experience working with internal or external marketing or advertising agencies.
• Ability to translate market knowledge, competitive landscape trends, and strategy into compelling narratives.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.