Marketing Specialist

Responsibilities

• Brand marketing – Be both the “thinker” and the “doer”. Ability to come up with brand marketing tactics and specific brand marketing promotions as well as being able to take the initiative and execution so that your ideas can come to life. Have your own thoughts on how to build a brand, but also able to take direction and executing tasks as assigned.
• Maintaining and improving content listing after discussing with CEO
• Marketing analytic researching utilizing AI app tools to enhance research
• Able to follow internal control procedures and understand job entailed work flow process.
• Social media marketing – Be social media savvy. Always be aware that what you post on social media represents the entire brand and company. Experienced in the various social media channels and understand how to operate the tools within.
• Graphics collateral and web design liaison – If you have graphic design or web development capabilities that would be a huge plus, but you should be able to at least work with simple Photoshop arrangements.

Requirements

• Graduate of a 4 year university or the equivalent in relevant working experience.
• At least 1-2 years experience in working in the marketing department of a company that sells branded consumer and commercial product.
• At least 1 year experience in the power tools, home construction tools, or automotive tools industry would be a definite plus.
• Mandarin Chinese proficiency would be a plus in communicating with headquarters, but definitely not necessary.
• Team player to the max. You will be measured both individually and as a team to achieve targets, with more of an emphasis on your team contribution.
• Show a proficiency in MS Office, especially Excel and Powerpoint. Be proficient with Adobe Photoshop and other common graphics arrangement software programs.
• You should be able to quickly build rapport and relationship with people, so that you are able to influence how they think.
• Able to follow direction and keep an open mind. Be detail oriented and a fast learner at the same time. Excellent oral and written communicator but able to listen and understand what people need from you before attempting to reply.
• You have a hunger to learn more than what you already know or think you know.
• Education: Bachelor's (Required)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance