Marketing Specialist (Digital Marketing)

Responsibilities

• Digital Marketing
• *Coordinates and executes digital marketing campaigns across email, web, social media, and marketing automation channels.
• *Maintains and updates website content using WordPress, HTML, and web design best practices to support marketing campaigns and improve the user experience.
• *Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.
• *Supports search engine optimization (SEO) and Google Ads paid search campaigns, including campaign setup, monitoring, performance analysis, and ongoing optimization.
• *Uses email marketing and automation tools, such as HubSpot, to build campaigns, manage contacts, segment audiences, and support lead nurturing.
• *Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube).
• Event Planning & Execution
• *Plans and organizes 10-12 trade shows/events annually (US and International).
• *Leads event kick-off meetings, status updates, and post-event evaluations to ensure seamless execution, team alignment, and knowledge-sharing.

Requirements

• Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position, or the equivalent combination of education and experience is necessary
• Bachelor’s degree in marketing or other related business discipline is preferred. Previous experience working in a B2B marketing role is necessary
• Previous experience coordinating trade shows and/or other events is necessary
• Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. are a plus
• Demonstrated ability to understand technical products and translate complex information into clear, accurate marketing content for engineers and other technical audiences is necessary
• Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary
• Ability to effectively assist sales team and/or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary
• Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as, the ability to use a variety of specialty programs is necessary. Ability to utilize project management tools, such as, Asana is preferred
• Experience with email marketing tools, such as HubSpot, and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus
• Understanding of AI tools and potential uses that may enhance marketing output is preferred

Preferred

• Bachelor’s degree in marketing or related business discipline is preferred (from requirements)
• Understanding of AI tools and potential uses that may enhance marketing output is preferred
• Ability to utilize project management tools such as Asana is preferred
• Experience working with Salesforce is a plus
• Basic graphic design skills to create social media posts, presentations, signage, etc. are a plus

Benefits

• Competitive base salary and performance bonus structure
• Flexible work schedules
• Six paid company holidays plus the final week of the year off (paid)
• Free on-site EV charging stations
• Comprehensive medical, dental, and vision insurance
• Employer-paid life insurance
• Voluntary insurance plans including accident and critical illness coverage
• Tuition and training assistance
• 401(k) with employer match