Marketing Specialist

Responsibilities

• Marketing Strategy & Execution
• Manage the development and execution of property marketing initiatives from project kickoff through final delivery.
• Partner with Brokerage Teams and Property Marketing COE partners to understand the property, target audiences, key differentiators, business objectives, and overall marketing needs.
• Help develop property marketing strategies and recommend appropriate marketing tactics and deliverables based on project objectives.
• Coordinate the development of integrated property marketing campaigns across print and digital channels, including property branding, brochures, presentations, email campaigns, websites, digital advertising, social media, signage, events, marketing centers, and other marketing initiatives.
• Partner with Content, Graphic Design, Web/Video, and other marketing resources to translate approved strategy, positioning, messaging, and creative direction into cohesive marketing campaigns.
• Provide clear and complete project direction to cross-functional partners to support efficient project execution.
• Understand available Property Marketing COE capabilities and recommend appropriate solutions based on the needs and objectives of each assignment.
• Ensure marketing deliverables align with the approved property strategy, project objectives, and established Cushman & Wakefield and property brand standards.
• Review marketing materials throughout development to ensure accuracy, consistency, and alignment across campaign components.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Real Estate, or a related field preferred.
• 3+ years of marketing, project management, account management, or related professional experience.
• Commercial Real Estate, architecture, commercial construction, professional services, or agency marketing experience preferred.
• Demonstrated ability to manage projects from initial kickoff through final delivery.
• Strong project management, organizational, and prioritization skills with the ability to manage multiple projects and competing deadlines simultaneously.
• Strong written and verbal communication skills.
• Ability to lead project meetings and communicate effectively with Brokerage Teams, clients, leadership, and cross-functional partners.
• Strong relationship management and interpersonal skills with the ability to successfully work across different audiences, personalities, and experience levels.
• Strong problem-solving skills with the ability to identify challenges, recommend solutions, and determine when escalation is appropriate.
• Working knowledge of integrated marketing channels, including print, email, websites, digital advertising, social media, presentations, and other marketing platforms.

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.