Marketing Specialist - Core Brands

Responsibilities

• - Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services
• - Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities
• - Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns
• - Transforms business objectives into marketing strategy and resulting successful tactics
• - Plans and writes marketing content to ensure a successful promotion and increased product usage
• - Proofreads own and others’ documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members’ work
• - Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience
• - Creates Campaign Plans and new initiative overview documents
• - Collaborates closely with Creative Services on the development of marketing materials
• - Maintains and reports on results and expenses for each marketing campaign conducted

Requirements

• - Bachelor’s Degree in marketing, communications, public relations, business, or related major required
• - Work requires comprehensive understanding of marketing funnel and concepts, as well as graphic design
• - Strong knowledge of and experience applying marketing methodology
• - Knowledge of the Credit Union’s products and services as well as rules and regulations, policies, and procedures
• - Requires ability to analyze results and create reports related to marketing promotions
• - Must be proficient in the following computer programs: Microsoft Office, InDesign, and Trello
• - Basic understanding of Illustrator and Photoshop
• - Must have excellent interpersonal and communication skills, both written and oral, along with the ability to present information effectively to employees and members
• - Ability to solve problems and handle complex details
• - Must be detail-oriented

Benefits

• - 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
• - Up to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays
• - 401(k) with a company match
• - Tuition Reimbursement
• - Up to 12 Weeks of Paid Parental Leave