Marketing Specialist

USA (Hybrid)

$65K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Cookwise's app marketing as a Marketing Specialist focused on campaigns, content, and growth analytics.

  • Own campaign planning, execution, and optimization across social, email, and app channels.
  • Must-have: 2–4 years of digital marketing experience in apps or tech.
  • Standout: Passion for cooking or food culture adds depth to strategy.

Job Description

Responsibilities

  • Campaign Management : Plan, execute, and optimize digital marketing campaigns across social media, email, and app platforms.
  • Content Creation : Collaborate with designers and writers to produce engaging content that resonates with food lovers and app users.
  • Market Research : Analyze trends, competitors, and user feedback to identify opportunities for growth.
  • Performance Tracking : Monitor KPIs such as downloads, active users, and engagement rates; prepare reports with actionable insights.
  • Community Engagement : Build and nurture Cookwise’s online community through interactive campaigns, influencer partnerships, and user-generated content.
  • Brand Development : Ensure consistent messaging and branding across all marketing channels.