Responsibilities

• Planning and executing integrated marketing campaigns across the US and European markets, with a focus on lead generation and upselling to existing accounts, including managing advertising spend and budgets.
• Working closely with VP of Market Development on marketing strategy and Go-to-market strategy.
• Collaborating with global cross-functional teams to create and distribute content — blogs, webinars, case studies, white papers, and email sequences — to the right audience at the right time.
• Managing our marketing partner ecosystem (design, website, tactical digital delivery): briefing, quality control, timelines, and spend against outcomes.
• Building and owning the campaign lifecycle in HubSpot, from setup through the email automation and nurture journey, delivering segmented and well-sequenced customer experiences
• Responsibility for the martech stack and the integrations between tools, including applying AI capabilities within it — automation, data enrichment, reporting, agentic workflows — where they measurably improve speed, quality, or cost.
• Owning the marketing KPIs — traffic, conversion, engagement, and funnel progression — and reporting performance with a strong focus on actionable insights, attribution, and return on both budget and time invested.
• Owning our conference and event plan across both markets in partnership with the Commercial team — selecting the right events, managing the sponsorship plan and budget, coordinating booth and logistics, and driving speaking engagements including abstract submissions, deadlines, and speaker preparation.

Requirements

• 7+ years' B2B marketing experience; real depth in digital, ideally marketing SaaS or AI products in a start-up or scale-up environment
• Familiarity with the energy and utility market (or similar) is strongly preferred: someone who already understands long sales cycles, technical and engineering buyers, regulated procurement, and asset-owner audiences
• Proven success with briefing and managing external agencies, freelancers, or delivery partners — getting on-brand, on-time output from people who don’t report to you
• Excellent written and verbal communication skills, with the ability to run multiple projects and stakeholders (internal and external) independently
• Experience marketing to both US and European audiences across time zones
• You use AI as a force multiplier without letting quality slip — curious enough to experiment, disciplined enough to protect our voice, commercial enough to know which tools earn their place
• Proficiency with CRM and CMS platforms (preferably HubSpot and WordPress) and ABM tools, including lead nurturing and marketing automation across multiple regions
• A rounded, multi-channel view — PPC, SEO/GEO, content, social, video, web, and CRM — with proven results running integrated campaigns
• Ability to travel as required for industry events, partner engagements, customer meetings, and internal meetings

Preferred

• Familiarity with the energy and utility market (or similar) is strongly preferred: someone who already understands long sales cycles, technical and engineering buyers, regulated procurement, and asset-owner audiences

Benefits

• Company bonus scheme — 10% of base salary at target
• 401(k) retirement savings plan with employer contributions
• Healthcare, dental and vision benefits
• 4 weeks annual vacation
• Access to paid parental leave (permanent full-time employees become eligible after 18 months)
• Opportunity to shape the future of energy infrastructure
• A passionate mission-driven team and a collaborative culture.