Marketing Specialist

Responsibilities

• Campaign Planning & Execution
• Manage assigned marketing campaigns from planning through execution, ensuring adherence to timelines, budgets, and business objectives.
• Support customer lifecycle marketing programs, including cross-sell, retention, renewal, winback, upgrade, payment reminder, newsletter, and customer engagement initiatives.
• Translate business goals into actionable marketing plans, including audience targeting, channel strategy, messaging requirements, creative needs, timelines, and measurement plans.
• Coordinate campaign deployment across multiple channels and customer touchpoints.
• Product Marketing & Go-to-Market Support
• Partner with Product Marketing Managers and business leaders to support product launches, demand generation initiatives, sales enablement programs, events, and brand campaigns.
• Contribute to campaign strategy, positioning, value proposition development, and marketing recommendations based on customer, market, and performance insights.
• Support development of campaign briefs, presentations, sales materials, and other marketing assets.
• Assist with implementation of strategic marketing initiatives that support business growth objectives.

Requirements

• Education
• Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.

Preferred

• Experience with integrated marketing, customer lifecycle marketing, product marketing, direct-response marketing, or go-to-market programs preferred.
• Experience working in a data-driven marketing environment is a plus.
• Experience with marketing technology platforms and project management tools is preferred.

Benefits

• DOXA offers a competitive compensation and benefits package, including paid time off, health, dental, vision, life insurance, disability coverage, and a matching 401(k) plan, along with opportunities for professional development and career growth.