Marketing Specialist

Keller, TX (On-site)

$57K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive the development and execution of marketing strategies for The Keller Pointe, including brand, digital, and event promotion.

  • Own the end-to-end marketing plan for programs, activities, and events.
  • Must-have: Bachelor’s degree with 3–5 years in marketing/communications or 7+ years of related experience.
  • Standout: Hands-on SEO, social media, and budget-driven campaign execution.

Job Description

Responsibilities

  • Position Function - Under the direction of The Keller Pointe Manager and/or Designee, performs assigned duties necessary to assist with the development and implementation of the marketing strategies of The Keller Pointe's activities, facilities, programs, and/or events.
  • Essential Duties % of Performance: Performs assigned duties necessary to develop, implement and maintain the marketing strategies for The Keller Pointe to develop and maintain its brand awareness and promotion of programs, activities and events. Duties include, but are not limited to: managing on-page and off-page search engine optimization; search engine goal setting; identifying, analyzing and engaging target audience activity, connectivity and interaction; developing business strategies and processes to meet the goals of internal programs; and developing and implementing collateral and promotions of programs, activities and events. Responsible for social media presences, profiles and traffic management; and achieving monthly, quarterly and yearly revenue and expenditure goals and objectives.
  • Essential Duties % of Performance: Performs assigned duties necessary to assist with the development, implementation and monitoring of marketing operations, and customer-based online services, social media accounts, and web-page. Duties include, but are not limited to: researching competition; market conditions and campaign strategies and cost benefit analysis; and assisting with the procurement of services and goods related to vendors, and/or equipment and resources. May be responsible for the supervision, selection and retention of temporary/seasonal personnel and vendors.
  • Performs additional duties as assigned.

Requirements

  • Bachelor’s Degree in Business, Marketing, Communications, Public Administration, or related field, and three (3) to five (5) years of work related management experience in marketing, communications, public administration or related field is required; OR, a minimum of seven (7) years of work related experience may substitute for the Bachelor’s Degree.
  • Current Infant/Child/Adult/CPR and First Aid with AED certification from Ellis & Associates, American Red Cross or American Heart Association or ability to obtain upon employment offer is required.
  • Ability to read letters, memos, contracts, professional and industry literature, spreadsheets and other job related analysis.
  • Ability to understand and develop computer models for cost analysis and compose financial and budgetary reports.
  • Ability to exercise independent judgment and decision-making.
  • Ability to monitor and assess operations, workload, and projects.
  • Ability to multi-task, evaluate, analyze, and execute with widely varied tasks involving many variables.
  • Ability to research, compile, and analyze data, and present findings to staff and management in an acceptable format.
  • Ability to exhibit attention to detail, accuracy, and safety.
  • Ability to work under high demands, short time constraints, and pressure of a fast paced work environment.

Preferred

  • Knowledge of marketing components of fitness, recreation and athletics; and/or local government preferred.
  • Expert in the use of Microsoft Excel, Word, Outlook, Power Point software, Publisher, and other job related software (InDesign, etc.), and social media.
  • Must possess a valid Texas Class C driver license.
City Of Keller logo

City Of Keller

4.0 Glassdoor

Nestled comfortably in the heart of the Dallas-Fort Worth Metroplex, the City of Keller has gained national attention by pairing big-city conveniences and amenities with small-town roots and an emphasis on quality of life.Blessed with a warm and welcoming atmosphere, an excellent school system, a wide variety of shopping and dining destinations, and award-winning city facilities, programs and services, Keller is Texas’s Most Family-Friendly City — home to just over 46,000 residents within its 18.4 square miles.

Founded in 1955
Keller, Texas, USA
168 employees
87% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
38.7K
Traffic Source Mix
Search
59.9%
Direct
33.8%
Referral
4.4%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~169

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