Responsibilities

• Develop and implement marketing campaigns that promote the City as a destination for visitors, events, and experiences, including content that highlights local attractions, districts, restaurants, and cultural assets.
• Coordinate with tourism partners, local businesses, and regional organizations to align messaging and support visitation to key commercial areas.
• Assist in branding and promotion of major projects, redevelopment areas, and investment opportunities, working closely with City staff to tailor messaging to targeted industries.
• Create visually compelling print and digital materials such as brochures, flyers, signage, banners, social media graphics, digital ads, and event collateral, ensuring consistency with established brand standards.
• Prepare files for professional printing, ensuring proper layout, sizing, color specifications, and overall production quality.
• Plan, execute, and monitor digital advertising campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube, and emerging platforms, utilizing audience targeting, geofencing, and retargeting strategies.
• Analyze campaign performance metrics, including impressions, engagement, and conversions, and adjust strategies to improve effectiveness and return on investment.
• Manage advertising budgets and prepare performance reports with clear, actionable insights.
• Produce and edit video content for social media, marketing campaigns, and promotional use, including capturing footage of events, projects, and community highlights.
• Develop short-form video content to increase engagement and visibility across digital platforms.