Marketing Specialist

Responsibilities

• Review and process NDAs and confidential documents, escalating risk areas if needed
• Establish consistent documentation and record retention practices
• Safeguard confidentiality of customer and company information, exercising sound judgment on sensitive matters
• Manage flights, hotels, transportation, and itineraries for domestic and international visitors, including teams visiting from overseas
• Coordinate schedules and logistics for customer meetings, training events, and corporate visitor programs; anticipating conflicts and resolving them proactively
• Manage trade show and marketing leads within NetSuite and Zoho CRM and other marketing databases
• Import, update, clean, and maintain lead and contact records
• Develop lead scoring, assignment logic and follow-up tracking processes in partnership with Sales depts.
• Analyze and report on CRM data and marketing activity, surfacing insights and recommendations to the Marketing Manager
• Support email marketing campaigns and customer database management

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or equivalent practical experience
• 2-3+ years of experience coordinating marketing initiatives, managing travel logistics, planning and executing events/trade shows, and providing administrative support
• Experience handling confidential business documents (e.g., NDAs) with discretion and sound judgement
• Experience with utilizing CRM systems, preferably NetSuite and Zoho CRM, including reporting and data analysis
• Experience managing trade show leads and customer databases
• Strong proficiency with Microsoft Excel, Word, and PowerPoint
• Excellent organizational and communication skills
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously

Preferred

• Graphic design experience using Adobe Creative Suite or Canva
• Social media management and content strategy experience
• Familiarity with marketing automation tools, email campaigns, and performance analytics

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Tuition reimbursement
• Vision insurance