Responsibilities

• Plan and execute marketing campaigns, including email, promotional, digital, and web initiatives.
• Help build out the monthly promotional calendar, including scheduling, copy coordination, and ensuring campaigns launch on time and on brief.
• Draft campaign briefs, creative requests, copy inputs (headlines, subject lines, CTAs), and messaging frameworks for review and approval.
• Partner with internal teams to ensure campaigns are executed accurately and on schedule.
• Own the execution and ongoing performance of recurring and always-on marketing programs, including customer lifecycle and promotional initiatives.
• Monitor program effectiveness and determine corrective actions or adjustments to improve performance outcomes.
• Coordinate assets and campaign elements across channels, ensuring consistency and quality.
• Analyze campaign performance data, including open rates, click-through rates, conversion metrics, and revenue impact.
• Track initiative performance against revenue, conversion, engagement, and growth objectives and surface recommendations.
• Identify trends in the data and surface insights that inform future strategy.

Requirements

• 1–3 years of experience in marketing, campaign coordination, or a related role.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Detail-oriented with a high degree of accuracy in execution.
• Exposure to the email marketing platform Klaviyo is a strong plus.
• Analytical mindset — comfortable pulling reports, reading dashboards, and summarizing findings clearly.
• Strong written communication skills for campaign copy, briefs, and internal documentation.
• Curious, proactive, and motivated to understand the "why" behind marketing decisions.
• Collaborative mindset with the ability to work cross-functionally and manage competing priorities
• Experience using AI tools to improve productivity, accelerate content creation, support research, and enhance marketing execution
• Ability to evaluate, refine, and apply AI-generated outputs while maintaining quality and brand standards

Preferred

• Experience in e-commerce or online education marketing.