Administrator marketing
Grenier Construction And Son LLC
North Kingstown, RI (Remote)
In-houseFull-timeEntry level1+ years exp.
11 hrs ago
Marketing Specialist
Macon, GA (Unknown)
Salary Not AvailableMid Level2+ years exp
Posted 3 days ago
Job Summary
You will own multi‑channel marketing campaigns, brand governance, and demand generation while coordinating collateral, events, and cross‑functional initiatives to accelerate the sales pipeline and strengthen brand position.
- Lead campaigns and content scheduling
- Coordinate collateral, events, and digital assets
Job Description
Responsibilities
- Execute multi-tiered marketing initiatives in collaboration with the Marketing Manager, providing data-driven feedback and insights to optimize campaign performance.
- Conduct market intelligence and competitive analysis to identify industry trends, benchmark positioning, and maintain a distinct competitive edge.
- Enforce brand guidelines and messaging integrity, ensuring all external-facing content aligns with Blue Bird’s core values and corporate identity.
- Cultivate cross-functional relationships across internal teams and external stakeholder ecosystems to align business goals.
- Maximize website and social media performance to increase brand engagement, traffic, and overall digital platform impact.
- Drive inbound lead generation via the CRM framework, deploying data-backed relationship-nurturing best practices to accelerate the sales pipeline.
- Establish an integrated campaign and content calendar with internal teams to maintain a strict focus on value delivery and ROI.
- Design multi-channel advertising campaigns and comprehensive media plans from initial conceptualization through final deployment.
- Produce high-quality marketing collateral, including sales presentations, program overviews, promotional videos, and photography.
- Orchestrate end-to-end trade show strategies, maintaining absolute accountability for budget oversight, logistics, and on-site marketing support.
Requirements
- Bachelor's degree in marketing, communications, or a related field required
- 2-3 years’ experience working in graphic design, sales, marketing, and communications
- All candidates must be a U.S. citizen or permanent resident. Candidates must be authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire.
Preferred
- Fluent, French speaking, is a plus
- Experience in event planning or event coordination in a corporate environment with a proven track record of creative and successful events is a plus
- Budget management experience is a plus
- Experience in the Automotive industry is a plus
Benefits
- Continued Professional Development
- Benefits including medical, dental and vision insurance, 14 paid holidays, vacation time and 401k with match
Blue Bird Corporation
3.4 Glassdoor
About UsBlue Bird offers a complete line of Type A, C and D school buses in a variety of options and configurations. Since 1927, Blue Bird Corporation has continued to set industry standards with its innovative design and manufacturing capabilities. Additionally, Blue Bird provides comprehensive financial solutions through Blue Bird Capital Services. Today, Blue Bird has more than 1,600 employees, Georgia-based manufacturing facilities and an extensive network of Dealers and Parts & Service facilities throughout North America. Its global presence can be seen in more than 60 countries through sales into Africa, Asia, the Caribbean, Latin America, Europe and the Middle East.Our PromiseWe are singularly focused on building and selling school buses that customers want and value. The safety of schoolchildren is at the center of all that we do and we will strive every day, just as we have since our beginning in 1927, to provide an unparalleled and affordable product in terms of safety, quality, durability, and serviceability. We will be easy to do business with, responsive to our customers' wants and needs, and provide prompt after-sale support in parts and service through a professional, high-qualified distribution network. Customer satisfaction is our top priority.What We Stand ForWe come to work every day with one common goal, to design, build, sell and service the world's finest school bus. That's what we do - no distractions, no competing priorities. We are heirs to a rich legacy, one of listening to our customers, embracing their needs, and delivering innovations that lead the market.We commit ourselves to four driving priorities - safety, quality, durability, and serviceability. We embody the interests of every child that rides us, every driver that drives us, every service technician that services us and every district that buys us. More than a business, this work is our heritage, and we have been at it since 1927 - that's purpose driven.
Founded in 1927
Macon, Georgia, USA
1K employees (40 in marketing)
60% recommend to a friend
69% CEO approval
Salaries
Marketing Specialist median pay in the United States
Most pay falls between $60K and $79K. Based on 748 salaries.
Marketing Team
Marketing Team Size
40 (4% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$196.9M
Last Raise
$80M
Grant, 2 years ago
Funding History
- Jul 2024Grant • $80M
- Sep 2023Post IPO Secondary • $52.5M
- Nov 2022Post IPO Debt • $60M
Traffic Signals
Monthly Visitors
42K
Traffic Source Mix
Search
42.9%
Direct
49.6%
Referral
5.9%
Social
0.9%
Paid
0.6%
Headcount Trend
Current headcount: ~1K
News about Blue Bird Corporation
Links
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