Marketing Specialist

Champaign, IL (Unknown)

$48K/yr – $60K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Lead end-to-end marketing projects from concept through delivery, coordinating assets, content, social media, and campaigns while collaborating with internal teams and partners to maintain brand standards and drive strategic objectives.

  • Own project management of multi-channel campaigns from planning to evaluation
  • Drive content creation, asset management, and social media scheduling across print, digital, and events

Job Description

Responsibilities

  • POSITION SUMMARY: The Marketing Specialist manages marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement to ensure successful execution of marketing initiatives.
  • ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
  • 1. Manage multiple marketing projects simultaneously, ensuring initiatives are completed on time, within budget, and aligned with company objectives.
  • 2. Develop, design, produce, and distribute print and digital marketing materials while maintaining brand standards.
  • 3. Create, schedule, publish, and monitor social media content while managing the company’s social media content calendar.
  • 4. Collaborate with internal stakeholders, store personnel, manufacturers, vendors, and other partners to support corporate and store-level marketing initiatives.
  • 5. Plan, execute, and evaluate integrated marketing campaigns across print, digital, social media, email, web, and event channels.
  • 6. Maintain and update website content to ensure accuracy, consistency, and alignment with marketing objectives.
  • 7. Support photography, video, and content creation efforts for marketing campaigns, websites, social media, events, and promotions.
  • 8. Assist with the planning and promotion of company events, trade shows, open houses, and community engagement activities.

Requirements

  • Associate's or Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field preferred.
  • Two or more years of professional marketing, communications, or related experience.
  • Proficiency with Adobe Creative Cloud and experience managing content across major social media platforms.
  • Experience with or the ability to quickly learn email marketing, CRM, content management, and marketing automation platforms.
  • Strong written and verbal communication skills with the ability to manage multiple projects and priorities.
  • Ability to work independently while meeting deadlines in a fast-paced environment.
  • Experience creating photo, video, and digital content for marketing, social media, or communications initiatives is preferred.
  • POSITION SUMMARY: The Marketing Specialist manages marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement to ensure successful execution of marketing initiatives.
  • ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
  • 1. Manage multiple marketing projects simultaneously, ensuring initiatives are completed on time, within budget, and aligned with company objectives.

Benefits

  • Ownership Opportunity: As a 100% employee-owned company, you’ll have the opportunity to become an owner and directly contribute to our shared success.
  • Competitive Pay & Benefits: We offer a robust compensation and insurance package including Health, Dental, Vision, Life, Disability, and 401k for all 30+ and full-time employees.
  • Career Growth: We provide training and development opportunities to help you advance.
  • Awesome Team: Work with supportive colleagues who value collaboration and respect.
Birkey's Farm Store, Inc. logo

Birkey's Farm Store, Inc.

Birkey's Farm Store has served Illinois and Indiana since 1954 with second-to-none product support. As your needs have changed over the years, we’ve added the resources required to serve you. What was once an operation in a small shop has grown to a network of 18 locations and 400+ employees in our 100% employee-owned organization. This continued investment in people, infrastructure, technology, and tooling has enabled Birkey's to become a leading dealer for Case IH Agriculture and Case Construction Equipment.We’re headquartered in Champaign, Illinois, and we own and operate a network of full-service Case IH agricultural and Case construction equipment stores throughout Illinois and western Indiana. The Birkey’s network serves the Illinois communities of Annawan, Arthur, Bloomington, Casey, Galesburg, Gibson City, Henry, Hoopeston, Macomb, Mattoon, Newton, Oakland, Polo, Prophetstown, Shelbyville, and Urbana, as well as Williamsport, IN.

Founded in 1954
Champaign, Illinois, USA
151 employees (4 in marketing)

Salaries

Posted range

$48K/yr – $60K/yr

Taken straight from the job posting.

The middle of this range ($54K) is 23% below the median base salary for Marketing Specialist roles in the United States ($70K).

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 732 salaries.

See all Birkey's Farm Store, Inc. salaries

Marketing Team

Marketing Team Size
3 (2% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.1K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
21.9%
Direct
57.1%
Referral
5.1%
Social
14.5%
Paid
1.3%

Headcount Trend

Current headcount: ~151
Birkey's Farm Store, Inc. logo

Marketing Specialist

Birkey's Farm Store, Inc. · Champaign, IL · Unknown