Marketing Specialist

Responsibilities

• Creating and coordinating PPC, SEO, email, and direct mail campaigns
• Updating and optimizing our website
• Writing and editing marketing copy for emails, ads, landing pages, and blogs (you don’t need to be a pro copywriter, but you need to know what “good” looks like)
• Editing photos, video, and graphics for ads and social (Canva, Illustrator Photoshop, or whatever you’re comfortable in)
• Managing lists, spreadsheets, reports, and campaign data to keep everything on track
• Helping analyze results and suggest optimizations
• Working with designers, writers, and leadership to move projects from idea to execution
• Pitching creative ideas to test (we love experimenting)

Requirements

• Has at least a little foundation in marketing, whether that’s a degree, an internship, or time with an agency or in-house team, enough that you’ve been exposed to how real marketing strategy and B2B lead generation actually work.
• Has a sharp mind and is eager to learn and create.
• Has at least one or two concrete skills you can point to, like a solid eye for design, some video editing chops, or persuasive writing that translates to social posts, emails, newsletters, or blogs, so you can start contributing right away.
• Is organized, detail-oriented, and able to manage multiple moving parts without losing track.
• Understand marketing strategy and tactics (at least at basic level) and is looking to make a career out of marketing.
• Understands that marketing is a numbers game and that every campaign can be improved and optimized and is willing to dig into the numbers to figure out what to tweak.
• Is comfortable with tech and excited to learn new tools (especially AI and marketing automation).
• Can handle diverse tasks whether it's repetitive tasks (data entry, scheduling posts), creative tasks (design and content creation), and analytical tasks (reviewing campaign results).
• Communicates clearly, takes ownership, and works well with a team.
• Is ok with being given constructive feedback, and is also willing to give feedback and share ideas and opinions and collaborate in a team environment.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance