Marketing Specialist - Arlington, VA

Responsibilities

• Coordinate the development and implementation of marketing campaigns that promote the firm's energy services across digital and social media platforms
• Create and manage a robust pipeline of marketing content, including social media posts, pitch decks, and thought leadership pieces
• Manage the firm's social media presence by drafting and scheduling posts, designing or coordinating graphics, monitoring performance metrics, and present suggested strategy changes as needed
• Coordinate and manage the firm's participation in industry conferences, webinars, and events, including logistics, materials, sponsorships, and on-site representation as appropriate
• Support new business activities by contributing to client presentations (pitch design, boilerplate text, graphics, etc.), participate in client/partner meetings, and provide related support in coordination with the business development team
• Assist in the management and strategic use of selected CRM platform to track client engagement, market trends, and campaign effectiveness
• Monitor website content updates to ensure the firm's online presence is current, accurate, and impactful
• Collaborate with technical staff and project teams to translate complex energy sector topics into compelling, accessible marketing content for diverse audiences
• Coordinate internal campaigns highlighting capabilities across the firm’s operational units
• Ensure all marketing materials comply with corporate branding guidelines and maintain consistency across internal and external channels

Requirements

• Bachelor's degree in marketing, communications, business, or a related field
• Five years of marketing and communications experience
• Experience working in energy, international development, or environmental sectors
• Experience supporting business-to-business marketing campaigns involving diverse stakeholder audiences
• Ability to develop engaging, high-quality content, tailored to diverse audiences across digital and social media channels
• Proficient use of AI to streamline activities
• Experience managing conference and event logistics, sponsorships, and related communications
• Experience administering a CRM platform (e.g., Salesforce, HubSpot, or Microsoft Dynamics)
• Familiarity with CRM tools and ability to use data and analytics to measure campaign effectiveness and inform strategy
• Proficiency with email marketing platforms (e.g., Mailchimp or equivalent)

Preferred

• Master's degree in marketing, communications, business, or a related field
• Experience supporting business development processes, including proposal content development
• Fluency in Arabic, French, or Spanish (reading, writing, and presentation skills)
• Experience with webinar platforms and virtual event logistics