Marketing Specialist

Responsibilities

• Ensure marketing materials comply with brand guidelines and regulatory requirements.
• Develop and implement marketing strategies for energy efficiency programs.
• Collaborate with internal teams and external partners on marketing materials and campaigns.
• Coordinate events and outreach activities to engage target audiences.
• Analyze market trends and customer insights to inform marketing decisions.
• Produce marketing copy and manage social media accounts, websites, and digital marketing tactics.
• Track and report on the effectiveness of marketing campaigns (ROI).
• Create designs in various visual media channels to communicate program messages.
• Create white papers and case studies highlighting program successes.
• Meet with internal staff, stakeholders, and partners to discuss project requirements and design.

Requirements

• Bachelor’s degree from an accredited college or university in marketing, communications, business, related field
• Experience in marketing, preferably within the energy or utilities sector.
• Proficient design abilities in software applications such as infographics, InDesign, Illustrator, Photoshop, Acrobat, and the MS Office suite.
• Strong written and verbal communication skills, experience with client engagement and coordination.
• Detail-oriented with excellent time management, project management, and follow-through.
• Demonstrated ability to execute marketing, education, and outreach strategies.
• Solid knowledge of design and visual principles.
• Creative thinking and problem-solving abilities.
• Ability to analyze and interpret data into visual design concepts.
• Must be a self-starter, organized and have the ability to prioritize workload in a fast-paced environment.

Preferred

• 1+ years’ experience in the energy efficiency industry preferred.
• Understanding of energy efficiency technologies and energy-saving solutions including lighting, HVAC, and mechanical systems.