Marketing Specialist

Responsibilities

• Marketing Communications and Project Support: Create accurate, engaging content tailored to business units—including email campaigns, event communications, operational updates, newsletters, press releases, advertising, and print materials—and collaborate with the Marketing Team and internal stakeholders to advance projects, maintain brand consistency, and meet business objectives.
• Trade Show Strategy, Execution, and Reporting: Support event strategy and manage exhibitor applications and portals, booth planning, deadlines, literature and promotional materials, shipping and logistics, lead retrieval, and coordination with internal teams, sales representatives, vendors, and external partners. Prepare clear, visually engaging presentations and post-show reports covering lead activity, engagement, costs, outcomes, and ROI.
• Event Communications and Social Media Collaboration: Coordinate pre-, during-, and post-show communications and presentations for internal and external audiences. Partner with the appropriate Marketing Team member on social campaigns by contributing event details, audience insights, messaging, visual direction, and content needs aligned with brand standards and event goals.
• Design and Performance Support: Assist with advertising imagery, messaging, print literature, and creative concepts for Company Store promotional items; create and monitor industry-segment QR codes and report on performance to improve effectiveness, brand visibility, and appeal.

Preferred

• 3–5 years of relevant marketing, event coordination, trade show management, communications, or related experience, including proven marketing content curation and creative coordination experience; strong organization, attention to detail, communication, collaboration, and creative problem-solving skills.
• Bachelor’s degree in Marketing, Communications, or a related field preferred; equivalent education and experience considered.
• Proficiency with design software and tools; familiarity with social media platforms and digital marketing strategies; multimedia content creation skills, including video production and photography, preferred.
• Strong vendor communication and relationship-management skills, with the ability to coordinate responsively with sales representatives before, during, and after trade shows, onsite or remotely;
• Ability and willingness to travel up to 25% based on business needs.