Marketing Intern

Responsibilities

• Market research: Gather and analyze data on competitors, consumer behavior, and industry trends to inform marketing strategy and product positioning.
• Event support: Help plan and run key marketing events, including the MY28 photoshoot and the annual Dealer Meeting. This covers logistics, scheduling, vendor coordination, and on-site support.
• Social media content: Help create engaging content for our social media channels, including copy, graphics, photo and video selection, and post scheduling.
• Dealer marketing support: Help create and distribute marketing toolkits, co-op materials, and sales resources that help dealers promote Premier Marine products in their markets.
• Website maintenance: Update website content, including model pages, specifications, photos, and dealer locator information, so it stays accurate and current.
• Email marketing: Help build and schedule email campaigns and newsletters for consumers and dealers, and track open and click-through rates.
• Print and product literature: Help develop brochures, spec sheets, and other printed materials, including proofreading for accuracy and brand consistency.

Requirements

• Currently pursuing a bachelor's degree in Marketing, Communications, Business, or a related field
• Strong written and verbal communication skills
• Interest in AI tools and digital marketing trends; experience with generative AI platforms is a plus
• Basic understanding of SEO principles and social media platforms
• Strong organization and attention to detail, with the ability to manage multiple projects
• Comfortable working both on your own and as part of a team
• Experience with Microsoft 365, Canva, Adobe Creative Suite, or similar tools preferred
• Interest in the marine, recreational, or outdoor industries is a plus

Benefits

• Medical, dental, and vision coverage; life and disability insurance; 401(k) retirement savings; paid time off; paid holidays; volunteer PTO; and access to an Employee Assistance Program. Additional programs such as a referral bonus, leadership development opportunities, and participation in the Employee Boat Club are also available.