Responsibilities

• Support the development of a content roadmap aligned to business priorities, target audiences and funnel stages.
• Create and adapt marketing content across formats, including ads, blogs, whitepapers, case studies, customer stories, print collateral, emails, downloads, webinars and video assets.
• Collaborate with internal stakeholders to turn ideas, expertise and customer insights into compelling, on-brand content.
• Ensure consistency in voice, messaging and visual presentation across channels.
• Design and produce marketing materials that support campaigns, sales enablement, events and brand awareness.
• Contribute to the visual expression of the brand across digital and print touchpoints.
• Partner with internal teams and external vendors as needed to ensure polished, effective creative output.
• Support paid media campaigns across platforms such as Google, Meta, and LinkedIn to help drive B2B lead generation.
• Assist with audience targeting, creative testing and funnel optimization.
• Monitor campaign performance and help refine tactics to improve engagement, conversion rates and cost efficiency.

Requirements

• 5+ years of experience in marketing, preferably in B2B and/or tech/IT.
• Strong experience in content creation, campaign support and collaborative marketing execution.
• Working knowledge of paid media, marketing automation, CRM systems and SEO tools.
• Strong visual and written communication skills.
• Ability to balance creativity, organization and responsiveness in a fast-moving environment.

Preferred

• Experience with web design (WordPress), graphic design (Adobe Creative Suite, Canva), and/or video editing.
• Familiarity with B2B lead generation, funnel strategy and performance reporting.