Responsibilities

• Track, measure, and analyze performance across multi-channel initiatives, including digital campaigns, outreach efforts, social media, email marketing, events, and internal communications programs.
• Design, build, and maintain automated performance dashboards and recurring reports (weekly, monthly, quarterly) to communicate reach, engagement, conversion rates, and ROI to senior leadership and program managers.
• Perform target audience research, demographic analysis, and behavioral segmentation to refine messaging strategies, improve campaign targeting, and enhance stakeholder alignment.
• Formulate testable hypotheses, set up A/B and multivariate tests across digital channels and landing pages, and provide data-driven recommendations to continuously improve engagement metrics.
• Conduct market research, trend analysis, and benchmark studies to identify emerging channels, best practices, and innovative strategies tailored to defense, federal, or B2G/B2B landscapes.
• Work closely with creative teams, strategic communications specialists, content writers, and digital developers to align creative execution with performance data and analytical findings.
• Establish and refine multi-touch attribution models to evaluate the true impact of diverse marketing touchpoints across long-cycle engagement funnels.

Requirements

• Bachelor’s degree in marketing, Business Analytics, Data Analytics, Statistics, Communications, or a related field.
• Minimum of six (6) years of professional experience in marketing analytics, digital marketing analysis, audience research, or business intelligence supporting public sector, defense, or corporate outreach programs.
• Must possess an active U.S. Government Security Clearance ( Public Trust required).
• Superior quantitative, analytical, and storytelling skills with a demonstrated ability to present complex data visually and concisely to non-technical executive stakeholders.
• Advanced proficiency in data visualization and reporting tools (e.g., Tableau, Power BI, Google Looker Studio).
• Strong working knowledge of web and digital analytics tools (e.g., Google Analytics 4/GA4, Adobe Analytics, or specialized intranet/government web analytics platforms).
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Marketo, or GovDelivery).
• Expertise in Excel for data manipulation (pivot tables, complex formulas, VLOOKUP/XLOOKUP, data modeling).
• Familiarity with federal communications standards, Section 508 compliance, and privacy regulations governing public sector data collection.
• Background in B2G (Business-to-Government), recruitment marketing, or strategic communications within defense, intelligence, or government