Marketing Director

Cleveland, OH (On-site)

$100K/yr – $125K/yrDirector/Executive5+ years expFull time

Posted 2 hrs ago

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Job Summary

Own the online growth engine across DTC, marketplaces, and partners, leading a multidisciplinary marketing team to optimize the customer journey, build strategic partnerships, and drive measurable ROI.

  • Drive online sales growth across DTC, marketplaces, and retail partners
  • Lead a team across paid media, email, SEO, social, affiliates, and content
  • Measure performance and continuously improve ROI across global markets

Job Description

Responsibilities

  • Drive online sales growth across DTC, marketplaces, and retail partners.
  • Lead a team of professionals in digital marketing including paid media, email, SEO, social media, affiliate marketing, and content.
  • Optimize the customer journey across our website, marketplaces, and social channels.
  • Build strategic marketing partnerships with retailers, distributors, and industry influencers.
  • Develop engaging content that educates, inspires, and strengthens our brand.
  • Measure performance, analyze results, and continuously improve ROI.
  • Lead agencies, external partners, and future marketing team growth.
  • Execute the marketing strategy for exponential growth outside the US

Requirements

  • 5-7+ years of experience in e-commerce, digital marketing, or growth marketing.
  • Proven success increasing online sales and customer acquisition.
  • Strong knowledge of Google Ads, Meta Ads, email marketing, SEO, analytics, and marketplaces.
  • Experience managing budgets, measuring ROAS, and driving business results.
  • Strong leadership, communication, and analytical skills.
  • Passion for reptiles, pets, or enthusiast communities is a plus.

Benefits

  • Competitive salary and performance bonus
  • Flexible work environment
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Professional development opportunities
  • Collaborative, growth-oriented culture
Pangea Reptile LLC logo

Pangea Reptile LLC

Pangea Reptile is your trusted partner in reptile care, providing high-quality products and accessible education for keepers, retailers, and professionals alike. From nutrition and feeder foods to habitats, lighting, and bioactive essentials, we help reptile keepers make informed decisions with confidence. Driven by innovation, integrity, and an animal-first mindset, we’re committed to continuously elevating reptile keeping.

Founded in 2001
Zeeland, Michigan, USA
15 employees (5 in marketing)

Traffic Signals

Monthly Visitors
65.9K
Traffic Source Mix
Search
55.6%
Direct
34.5%
Referral
3.5%
Social
2.8%

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
4 (27% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1