Marketing Specialist 2 - Cal Performances

Responsibilities

• Student Engagement & Campus Outreach [25%]
• Under The Associate Director Of Marketing, The Marketing Specialist Helps Plan And Execute Cal Performances' On-the-ground Campus Campaigns. In This Capacity, The Marketing Specialist
• - Plans, executes, and evaluates in-person campus campaigns from start to finish
• - Coordinates physical postering, campus transport, and setup/change-outs for on-campus advertising placements
• - Serves as an ambassador for Cal Performances at campus outreach events—including but not limited to Caltopia, Cal Day, and Golden Bear Orientation—and is responsible for setting up our event table/booth, working the events, and tear-down. Serves as the direct liaison with Resident Advisors (RAs), faculty, Greek life organizations, and student groups to build and maintain campus relationships
• - Manages Student Union screen advertising
• - Plans, coordinates, and hosts student receptions, currently four (4) per season
• Brochure Production Coordination [20%]
• - Project manages the season, fall, and midseason brochure production from start to finish
• - Corresponds with agents to establish points of contact, request marketing materials, and traffic proofs

Requirements

• Bachelor's degree in a related area and/or equivalent experience/training
• Ability to work on site at UC Berkeley during standard business hours, with occasional evening and weekend hours for campus events
• Must reside in the Bay Area
• Ability to transport and set up promotional materials across campus
• Proficient in Google Sheets and Docs; Excel and Word; Adobe Photoshop, Acrobat, and Premiere
• Demonstrated knowledge of marketing principles, concepts, strategies, and best practices
• The successful candidate will have a love for and understanding of the performing and visual arts, in all genres and forms
• High capacity for working in a fast-paced, ever-changing environment with an ability to quickly and efficiently adapt to new information and/or changing priorities
• Resourceful and eager to learn new systems, processes, and technologies
• Excellent writing and editing skills, including copywriting for print, digital, and radio

Preferred

• Demonstrated experience with Tessitura Ticketing, Tessitura Analytics, and Google Analytics 4
• Experience working within a large campus environment
• An interest in the performing arts and/or marketing or a related field
• Familiarity with the UC Berkeley campus community, student organizations, and student media outlets