Responsibilities

• Plan and execute social media content calendars across platforms
• Create engaging posts aligned with brand voice and community messaging
• Capture and edit photo/video content highlighting resident life, team culture, events, and stories
• Coordinate with community teams to gather content and approvals
• Monitor comments, messages, and engagement trends
• Stay current on social media best practices and emerging trends
• Support occasional paid social campaigns in partnership with agencies or leadership
• Establish simple processes for communities to submit stories, photos, and updates
• Attend periodic calls or meetings to encourage participation
• Ensure consistent representation across brands
• Track performance metrics (engagement, reach, growth)
• Provide insights to improve content effectiveness
• Help maintain benchmarks and KPIs
• Support blog promotion and distribution on social channels
• Assist with updating online listings and reputation monitoring as needed
• Provide backup support for content creation during peak periods

Requirements

• Bachelor’s Degree in Marketing, Communication or Business-related field, or equivalent years of experience required
• 2 - 4 years of direct social media or marketing management
• Experience with video editing tools
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite).
• Time management, attention to detail, highly developed organizational skills, follow up and multi-tasking skills
• Excellent verbal and written communication skills
• Strong focus on customer service
• Analytical skills for use in evaluating metrics and data related to performance of marketing efforts
• Experience managing social media crises and protecting brand reputation
• Proficiency in Office 365
• Excellent project management skills

Preferred

Benefits

• Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave.