Responsibilities

• Create engaging Instagram & TikTok content in-store featuring new arrivals, styling, behind-the-scenes moments, employees, customers, and events
• Photograph and film products, try-ons, flat lays, styling videos, and lifestyle content
• Coordinate content creation with in-store team members and assist with photoshoots and marketing campaigns
• Manage and schedule social media content across platforms
• Create and manage email & SMS/text marketing campaigns
• Monitor and analyze performance analytics across social media, website, email, and marketing platforms to optimize growth and engagement
• Update and maintain website content, collections, homepage features, and product merchandising
• Assist with online merchandising, product organization, and keeping the website visually aligned with the brand
• Collaborate on store launches, promotions, sales, events, and brand partnerships

Requirements

• Strong understanding of Instagram, TikTok, and digital marketing
• Experience with content creation, editing, and social media strategy
• Comfortable reviewing analytics and performance data
• Organized, self-motivated, and highly creative
• Hybrid position with regular in-store presence required for content creation and brand marketing

Preferred

• Interest in fashion, styling, and boutique retail preferred
• Experience using Shopify is a major plus

Benefits

• Employee discount
• Retirement plan