Knox Area Rescue Minist

Marketing and Social Media Coordinator

Knoxville, TN (On-site)

$45K/yrEntry LevelManagement

Posted 3 months ago

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Job Summary

Drive store-focused marketing and social content to boost traffic, engagement, and brand presence for a mission-driven retailer.

  • Own social content creation and posting across platforms.
  • Must-have: Experience in marketing, social media management, or related work.
  • Standout: Comfort appearing on camera and creating audience-facing content.

Job Description

Responsibilities

  • Assist in the development and execution of marketing strategies designed to increase store traffic, customer engagement, and brand awareness.
  • Maintain consistent brand messaging and visual identity across internal and external communications.
  • Create, schedule, proofread, and publish content across social media platforms.
  • Support the planning and execution of email marketing campaigns to engage donors, shoppers, and community supporters.
  • Identify featured products, brands, and store finds to create compelling content such as outfit features, haul videos, styled looks, and promotional posts.
  • Serve as an on-camera presence for social media content as needed, representing the brand in an engaging and authentic way.
  • Monitor social media engagement and performance metrics and recommend adjustments to improve reach and effectiveness.
  • Stay current on social media trends, tools, and best practices and apply them appropriately to company content strategies.
  • Coordinate monthly marketing drops for store locations, including compiling materials, tracking orders, organizing distribution, and monitoring inventory.

Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Business Administration, or a related field preferred.
  • Experience in marketing, social media management, communications, or related work preferred.
  • Experience in retail, resale, fashion, or brand-driven environments preferred.
  • Strong understanding of social media platforms, content development, and audience engagement.
  • Strong written, verbal, and editing skills.
  • Ability to manage multiple deadlines, projects, and priorities with strong attention to detail.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Strong organizational and project coordination skills.
  • Comfort appearing on camera and creating audience-facing content.
  • Working knowledge of Canva required; experience with Adobe Creative Suite, CapCut, Mailchimp, WordPress, or similar platforms preferred.
  • Appreciation for style, merchandising, and visually engaging product presentation preferred.

Preferred

  • Experience in retail, resale, fashion, or brand-driven environments preferred.
  • Working knowledge of Canva required; experience with Adobe Creative Suite, CapCut, Mailchimp, WordPress, or similar platforms preferred.
  • Appreciation for style, merchandising, and visually engaging product presentation preferred.