Responsibilities

• Strategy Development: Formulate and implement comprehensive PR and marketing plans aligned with business objectives.
• Brand Voice & Presence: Enhance the company’s brand voice and presence across diverse online and offline communication channels, including social media platforms.
• Media Relations: Proactively manage media relationships, respond to media inquiries, and identify opportunities for positive coverage.
• Content Creation: Draft and edit professional press releases, corporate communications, speeches, and other PR-related copy.
• Event Management: Plan, organize, and supervise public-facing events, fairs, and conferences to maximize brand visibility and engagement.
• Promotional Support: Collaborate with the marketing team to support and amplify promotional campaigns and initiatives.
• Crisis Communication: Develop and execute effective communication strategies in times of PR crisis to protect and maintain brand reputation.
• Market Insights: Lead and analyze survey initiatives to gauge public opinion and market trends, informing future communication strategies.
• Social Media Management: Develop and implement engaging social media content strategies, manage community interactions, and analyze performance metrics across platforms (e.g., Instagram, Facebook, TikTok, Twitter).

Requirements

• Experience: Proven professional experience as a Public Relations Specialist, Marketing Specialist, or in a similar communications role, preferably within the hospitality or restaurant industry.
• Campaign Management: Demonstrated experience in project management and the successful execution of integrated PR and marketing campaigns.
• Technical Proficiency: Proficient in MS Office Suite; familiarity with photo and video-editing software (e.g., Adobe Creative Suite) is a strong asset.
• Social Media Expertise: Comprehensive understanding and practical experience managing and optimizing content for major social media platforms (e.g., Instagram, Facebook, TikTok, Twitter X, Youtube).
• Communication Skills: Exceptional oral and written communication skills, with the ability to articulate complex information clearly and persuasively.
• Presentation & Public Speaking: Strong aptitude for delivering compelling presentations and engaging in public speaking.
• Language: Proficiency in English required; additional languages a plus.
• Mindset: A creative, strategic, and results-oriented professional with excellent problem-solving abilities.
• Education: Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field is preferred.

Benefits

• Health Insurance
• 401k
• Employee Discount including reservations 50% off up to 6 people.
• Potential performance-based incentives related to sales and marketing objectives.