Digital Marketing and Social Media Coordinator

Muskegon, MI (On-site)

$40K/yr – $45K/yrEntry LevelFull time

Posted 6 hrs ago

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Job Summary

Own the end-to-end content marketing ecosystem across multiple locations, balancing social media, newsletters, events, and digital ads while collaborating with sales, service, and interns; drive data-informed improvements across channels.

Owns social media, newsletters, and content creation across locations
Partners with cross-functional teams to plan, execute, and analyze campaigns

Job Description

Responsibilities

Create and schedule content for social media and ads for multiple locations
Send out monthly newsletters for multiple dealership locations and brands
Monitor and reply to customer comments on social media as well as online customer reviews
Communicate and collaborate with sales and service teammates at multiple off-site locations to gather content for monthly newsletters and social media
Develop content for event support - social posts, website landing pages, digital ad strategy
Create fun videos with dealership personel that align with current trends
Work with management to create monthly marketing plans based off incentives, inventory and need
Manage all social media platforms and social media management tools.
Work directly with Marketing Interns to develop and implement marketing strategies and campaigns across various channels including email marketing and social media.
Analyze data from Google Analytics and other sources to measure campaign performance, various advertising sources and make data-driven decisions.

Requirements

Associate Degree in Marketing, Communications, Business or Equivalent Work Experience
Proficient in Adobe. Able to create original and edit existing content.
Ability to create engaging social media content
Knowledge of various marketing channels, including email marketing, SEM, Google Business, and social media.
Familiarity with the latest trends, tech, and methodologies in digital and graphic design
Excellent communication skills with the ability to collaborate effectively with cross-functional teams at multiple locations