Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals, focusing on B2B (business-to-business) and SaaS (Software as a Service) solutions.
• Conduct thorough market research to identify customer needs, industry trends, and competitive insights to inform product development and marketing tactics.
• Manage product positioning and messaging to clearly communicate value propositions across multiple channels.
• Lead digital marketing campaigns utilizing SEO, SEM, social media, email marketing, and content creation to maximize reach and engagement.
• Collaborate with product management and sales teams to create impactful product demos and presentations that showcase features and benefits.
• Utilize analysis skills and tools such as SQL for customer segmentation, campaign performance tracking, and market analysis.
• Coordinate project management efforts using Agile methodologies to ensure timely delivery of marketing initiatives.
• Organize and deliver compelling product demos and sales presentations to prospective clients.
• Support e-commerce strategies by optimizing online storefronts, analyzing sales data, and enhancing user experience.
• Conduct analysis of customer feedback and sales data to refine marketing strategies and improve product positioning.

Requirements

• Experience with Agile project management methodologies for efficient campaign execution.
• Expertise in SaaS products, digital marketing channels, and e-commerce platforms.
• Proven ability in market research, customer segmentation, and competitive analysis.
• Excellent presentation skills with the ability to communicate complex concepts clearly.
• Experience in product management or product development within a technology environment.
• Proficiency with SQL for data analysis related to customer insights and campaign performance.
• Knowledge of B2B marketing strategies, including sales enablement and lead generation techniques.
• Familiarity with software development processes relevant to tech-driven marketing initiatives.
• Ability to analyze market trends using various analysis tools for strategic decision-making.
• Strong communication skills for cross-functional collaboration and stakeholder engagement.