Marketing and SEO Specialist at Maggie Sottero Designs | Wedding Dress Designer | West Valley City, UT | $25/hr – $32/hr

Maggie Sottero Designs | Wedding Dress Designer

Marketing and SEO Specialist

West Valley City, UT (Hybrid)

$25/hr – $32/hrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive SEO and content strategy for Maggie Sottero’s bridal blog to boost rankings, traffic, and conversions.

Must-have: 2–4+ years in content/SEO and proficiency with GA4, SEMrush, and WordPress.
Standout: Experience driving performance for ecommerce or bridal brands.

Job Description

Responsibilities

Develop and execute SEO and AEO strategies to improve rankings, traffic, and conversions.
Optimize content for AI-powered search experiences, including featured snippets, FAQ structure, schema markup, and citation-building for LLM-based platforms (Gemeni, ChatGPT, etc.).
Execute link-building initiatives and manage backlink health.
Monitor competitor strategies and emerging trends across search and AI.
Own the blog content calendar, targeting high-impact, seasonal, and growth-focused keywords.
Write, optimize, and publish SEO-driven content aligned with search intent and conversion goals.
Manage and publish blog content within WordPress CMS, ensuring proper formatting, SEO structure, and on-page optimization.
Work with the brand design team to develop blog and social assets that support content performance.
Manage content distribution across Instagram and Pinterest, including Pin SEO, keyword-rich descriptions, and content repurposing strategies tailored to high-intent bridal audiences.
Collaborate with web teams to optimize site architecture, internal linking, and metadata.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
2 – 4+ years of experience in content, SEO, or digital marketing.
Strong writing and editing skills with a clear understanding of search intent.
Experience working within WordPress CMS.
Proficiency with GA4, SEMrush, and Google Search Console.
Solid understanding of technical SEO concepts, including site structure, indexing, metadata, and schema markup.
Ability to manage multiple projects and meet deadlines.
Analytical mindset with a focus on performance and optimization.

Benefits

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Discounted UTA Ecopass

Maggie Sottero Designs | Wedding Dress Designer

Founded by Wayne and Lesley Webster alongside her mother, Dorothy Steiner, the brand bears the namesake of Lesley’s cherished great-grandmother, Margaret “Maggie” Sottero. Leading the charge into the future is Lesley’s daughter, Kelly Midgley, who now serves as CEO and Creative Director. In this remarkable family legacy, moms and daughters run the show, which makes Maggie especially keen on designing for the diversity of brides searching for their perfect wedding gown. Maggie Sottero believes every bride deserves to feel exceptional on their big day, whatever their style, identification, budget, size, timeline, and wedding vision. Millions of brides have found “the one” across our three labels: Maggie Sottero, Sottero and Midgley, and Rebecca Ingram. At Maggie Sottero Designs, our mission is to turn bridal dreams into reality. With each new season, we're not just inspired – we're driven to reimagine our approach, innovate our techniques, and set a bold, contemporary tone across designs. We see wedding gowns as more than just dresses – they're tangible expressions of love stories, personal style, and individuality. That's why every Maggie Sottero creation is crafted with premium materials, impeccable attention to detail, and a fit that's second to none, all reflecting our deep-rooted commitment to celebrating love in all its forms. Born from the love of our founder's own bridal shop, we're all about that classic brick-and-mortar boutique experience. That's why we've teamed up with local bridal salons all across the globe. Together, we're dedicated to giving brides-to be a truly beautiful and personalized journey, surrounded by their nearest and dearest, every step of the way.

Founded in 1997

West Valley City, Utah, USA

111 employees (29 in marketing)

www.maggiesottero.com