Maggie Sottero Designs | Wedding Dress Designer logo

Maggie Sottero Designs | Wedding Dress Designer

Brand

Company overview

Founded by Wayne and Lesley Webster alongside her mother, Dorothy Steiner, the brand bears the namesake of Lesley’s cherished great-grandmother, Margaret “Maggie” Sottero. Leading the charge into the future is Lesley’s daughter, Kelly Midgley, who now serves as CEO and Creative Director. In this remarkable family legacy, moms and daughters run the show, which makes Maggie especially keen on designing for the diversity of brides searching for their perfect wedding gown. Maggie Sottero believes every bride deserves to feel exceptional on their big day, whatever their style, identification, budget, size, timeline, and wedding vision. Millions of brides have found “the one” across our three labels: Maggie Sottero, Sottero and Midgley, and Rebecca Ingram. At Maggie Sottero Designs, our mission is to turn bridal dreams into reality. With each new season, we're not just inspired – we're driven to reimagine our approach, innovate our techniques, and set a bold, contemporary tone across designs. We see wedding gowns as more than just dresses – they're tangible expressions of love stories, personal style, and individuality. That's why every Maggie Sottero creation is crafted with premium materials, impeccable attention to detail, and a fit that's second to none, all reflecting our deep-rooted commitment to celebrating love in all its forms. Born from the love of our founder's own bridal shop, we're all about that classic brick-and-mortar boutique experience. That's why we've teamed up with local bridal salons all across the globe. Together, we're dedicated to giving brides-to be a truly beautiful and personalized journey, surrounded by their nearest and dearest, every step of the way.
Founded in 1997
West Valley City, Utah, USA
111 employees (29 in marketing)

Salaries

Typical salary range

$25 – $32

HOUR

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People

Headcount trend

Company growth over the last 12 months

Headcount +5.7% year over year

Audience

Monthly website visitors
311.5K
Month over month+17.3%
Quarter over quarter+1.7%
Top sourceSearch (45.8%)
Ad budget per month$36.1K
Average search rank55.2
Traffic source mix
Search
45.8%
Direct
41.5%
Social
6.3%
Referral
5.4%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

5.5K

12-mo growth

+14.9%

Monthly growth

+1%

News

Links