Marketing Senior Specialist

Responsibilities

• Responsible for executing marketing initiatives for key service lines and markets. This position applies knowledge of market research and analytics to develop marketing plans that differentiate the organization and ensure growth in volume, market share, share of spend, and brand awareness. Additionally, this role coordinates marketing programs and day-to-day functions, demonstrating independent judgment and creativity. In addition, this position builds strong relationships to advance the goals and vision of the service line and market strategy. Responsibilities for this role include hands-on marketing tasks, learning strategy, and achieving executional success. This position actively participates in providing outstanding customer service and maintaining respectful relationships Develops and executes targeted marketing campaigns to reach specific audiences. Performs other assigned duties. Other duties as assigned Develops and maintains physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies. Serves as a social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates. Collaborates with the Digital Strategy team to implement effective online strategies to drive volume and engagement. Works collaboratively with the Creative team, providing clear objectives, goals, timely feedback, and reasonable deadlines for the development of effective deliverables. Maintains and tracks budget, volume, and additional data for ROI reporting to ensure business goals are met. Acts as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally. Actively seeks internship candidates, assists with intern onboarding, project management, and performance review. Analyzes market trends and competitor activities to inform marketing strategies. Contributes to the development of annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met. Implements day-to-day strategic marketing efforts for assigned service lines and markets with a regional and network focus.

Requirements

• Education: Bachelor's [Required]
• Work Experience: 2+ marketing, communications or related experience [Required]
• Licenses and Certifications: Driver's License (DL) [Required]
• Physical Requirements: (Please click the link below to view work requirements) Physical Requirements - https://tinyurl.com/mte9kpcf

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits