5 months ago
Sr Consumer Insights Lead
Paycom
Oklahoma City, OK (Unknown)Full time
Marketing jobs
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All Market Research roles in the US
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Sr Consumer Insights Lead
Oklahoma City, OK (Unknown)
Salary Not AvailableSenior Level, Director/Executive4+ years expFull time
Posted 5 months ago
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Job Description
Responsibilities
- Lead the end-to-end execution of customer and market research projects—from scoping and methodology design to analysis and reporting.
- Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points.
- Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals.
- Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting.
- Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery.
- Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels.
- Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies.
- Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives.
Requirements
- Bachelor's degree in marketing, Psychology, Sociology, Statistics, Business, or related field
- OR
- Equivalent years of experience in related field
- 4+ years of experience in consumer insights, market research, or marketing analytics, preferably within a technology or B2B environment.
- Deep expertise in a wide range of research methodologies and data analysis techniques.
- Strong business acumen with the ability to connect insights to strategic decisions.
- Proficiency with tools such as Qualtrics, SurveyMonkey, SPSS, Tableau, Excel a plus
- Exceptional communication skills—both written and verbal—with experience presenting to senior leadership.
Preferred
- Master's degree in marketing
- Corporate marketing department experience
- B2B industry research experience
- Analytical Mindset: Strong ability to analyze data, identify trends, and translate complex information into actionable strategies.
- Critical Thinking Skills: Resourceful and proactive in identifying and resolving technical and performance issues.
- Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly to diverse audiences.
- Collaboration: Proven ability to work effectively in cross-functional teams and with external partners.
- Detail-Oriented: Meticulous attention to detail in testing, analysis, and implementation.
Paycom
3.5 Glassdoor
Paycom (NYSE:PAYC) automates the entire employee life cycle in a truly single HR and payroll software. The best HCM software allows employees to enter and manage their own HR and payroll data — anytime, anywhere — via desktop or our easy-to-use mobile app. With employee data flowing seamlessly through a single database, you’re able to experience full-solution automation, eliminate data reentry and maximize your ROI.Looking to accelerate your career in tech by working on the best payroll software in the industry? Unlock your potential at the best HCM company. Join a fast-paced workplace and enjoy $1-per-pay-period health insurance, paid family leave, on-site fitness centers and wellness advisors, and more. Apply today and join our award-winning team!•Forbes’ America’s Best Large Employers (2025)•TIME World’s Best Companies (2025)•Newsweek’s World’s Most Trustworthy Companies (2025)Come grow with us!
Founded in 1998
Oklahoma City, Oklahoma, USA
6.8K employees (208 in marketing)
59% recommend to a friend
59% CEO approval
Traffic Signals
Monthly Visitors
2.4M
Monthly Google Ads Budget
$688.5K
Traffic Source Mix
Search
31.2%
Direct
65.8%
Referral
2.6%
Social
0.1%
Paid
0.3%
Headcount Trend
Current headcount: ~6.8K
Marketing Team
Marketing Team Size
123 (2% of company)
Median Career Experience
11 years
Median Tenure
4.2 years
People
Marketing Leadership
Jason Bodin, M.Ed.
Executive Vice President of Marketing and Communications
At the company for 13 years 9 months
Larisha Hunter
Director of Public Relations and Communications
At the company for 6 years 6 months
Molly Brill
Director of Marketing Strategy
At the company for 3 years 1 month
Casey Twenter
Senior Director of Brand and Creative
At the company for 9 years 2 months