Drive Airbnb's brand health program and translate insights into actions that shape brand strategy and marketing decisions.

• Own and steward Airbnb's brand health tracking program — monitor brand equity trends over time, maintain the measurement framework, and translate findings into clear, actionable implications for brand and marketing strategy.
• Partner with Marketing leadership as the go-to expert on the voice of the consumer, ensuring consumer knowledge is embedded in strategies, briefs, and priorities from the earliest stages of planning.
• Design and execute qualitative and quantitative research projects — spanning focus groups, in-depth interviews, ethnographies, online communities, and surveys — balancing in-house execution with vendor-managed projects.
• Coach and support a direct report who owns Airbnb's media measurement program, connecting their work to broader brand strategy and ensuring media investment insights are translated into meaningful implications for consumer perception.
• Prepare and present research findings in concise, visually compelling formats for senior stakeholders — always surfacing the "so what" to inspire action and drive decisions.

• 12+ years of consumer insights experience, with significant time spent in a marketing insights context supporting brand strategy, audience understanding, or marketing effectiveness.
• Deep expertise in brand health tracking — including owning or significantly contributing to a brand measurement framework covering equity, perception, and positioning metrics.
• Strong command of audience research and segmentation, with demonstrated ability to build rich, actionable consumer portraits that inform marketing strategy.
• Familiarity with media measurement approaches and the ability to connect campaign performance data to shifts in brand perception and consumer sentiment.
• Expertise across a wide range of qualitative and quantitative research methodologies, with familiarity in advanced analytic techniques and emerging tools, including AI-powered research methods.
• Exceptional storytelling and communication skills — able to distill complex consumer data into clear, compelling narratives that influence senior stakeholders.
• Demonstrated experience managing and developing individuals, with a track record of modeling high standards for insight quality and stakeholder engagement.
• A degree in research, marketing, or social sciences.

• Airbnb is committed to working with the broadest talent pool possible.
• Disability inclusive application and interview process with accommodations available.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.