Responsibilities

• Understand key business questions to develop learning agendas and research methodology recommendations
• Knowledge of consumer insights tools and methods including qualitative (IDI’s, focus groups, ethnographies, shop-alongs) and quantitative (segmentation, demand/need space landscaping, product/concept validation), etc.
• Synthesize insights from disparate sources of data to provide holistic perspective spanning primary and secondary research, shopper insights, POS data, and trends
• Guide business decisions through data-based, consumer-centric insights
• Collaborate with other Consumer Insights professionals on the team to drive best practices and ensure holistic support of business partners.
• Effectively partner with cross-functional internal teams and external vendor partners to ensure business and research objectives are scoped accurately and expectations are met

Requirements

• Bachelor’s degree in Marketing, Economics, Data Science, Psychology, Sociology, or related fields of study required.
• At least 3-5 years of relevant Consumer Insights experience on either the client or supplier-side, preferably within the consumer-packaged goods (CPG) space

Preferred

• MBA or relevant Master’s Degree preferred
• Knowledge of IRI/Circana is a plus
• Experience with SPSS, PowerBI, Tableau, or similar platform