Lead the end-to-end customer insights stream for Samsung Ads, designing primary research, turning feedback into actionable guidance, and embedding customer perspectives into product strategy through cross-functional collaboration.

• Voice of Customer programs: design and manage Customer Councils and Design Partner Programs to integrate customer perspectives into product development.
• Research & analysis: translate surveys, interviews, and focus groups into clear, actionable insights for product, sales, and leadership audiences.
• Cross-functional collaboration: partner with Sales, Product, Strategy, and Commercialization to ensure customer insights drive decisions and innovation.