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Insights Lead Analyst
Tinuiti
California, MO (Remote)
$105K/yr - $125K/yrAgencyFull-timeSenior level5+ years exp.
9 days ago
Research Senior Specialist, Market Research and Voice of Customer
New York City, NY (Hybrid)
$170K/yr – $200K/yrSenior Level5+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead the end-to-end customer insights stream for Samsung Ads, designing primary research, turning feedback into actionable guidance, and embedding customer perspectives into product strategy through cross-functional collaboration.
- Voice of Customer programs: design and manage Customer Councils and Design Partner Programs to integrate customer perspectives into product development.
- Research & analysis: translate surveys, interviews, and focus groups into clear, actionable insights for product, sales, and leadership audiences.
- Cross-functional collaboration: partner with Sales, Product, Strategy, and Commercialization to ensure customer insights drive decisions and innovation.
Job Description
Lead the end-to-end customer insights stream for Samsung Ads, designing primary research, turning feedback into actionable guidance, and embedding customer perspectives into product strategy through cross-functional collaboration.
- Voice of Customer programs: design and manage Customer Councils and Design Partner Programs to integrate customer perspectives into product development.
- Research & analysis: translate surveys, interviews, and focus groups into clear, actionable insights for product, sales, and leadership audiences.
- Cross-functional collaboration: partner with Sales, Product, Strategy, and Commercialization to ensure customer insights drive decisions and innovation.
Samsung Ads
Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning hundreds of millions of smart devices across TV, mobile, desktop, and beyond. Our deep understanding of consumers and unmatched position at the intersection of hardware, software and advertising delivers quantifiable results for brands on a massive scale.With the largest single source of TV data in the market, reaching 3 in 4 U.S. households, Samsung Ads unlocks unmatched opportunities to engage consumers during connected moments that matter. Today, Samsung Ads serves over 25 countries around the globe.
Traffic Signals
Monthly Visitors
5.1K
Traffic Source Mix
Search
25.9%
Direct
57%
Referral
7.4%
Social
8%
Paid
1.2%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
110 (10% of company)
Median Career Experience
15.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Heather Rafferty Savatta
Head of Go To Market & Performance, Product Marketing
At the company for 4 years
Samantha Forgach
Director, Content Strategy, Growth Marketing
At the company for 5 months
James K.
Director, Demand Generation
At the company for 7 months
Carolina Soto
Sr Director, Growth Marketing (Advertising)
At the company for 1 year 4 months
