Own and drive market research and insights, turning data into strategic bets for segmentation, product, and growth, with cross-functional influence across marketing, product, and sales.

• Market Intelligence: Lead strategic market research initiatives and monitor market dynamics, trends, and competitive activity.
• Research Execution: Design and run qualitative and quantitative studies to answer critical business questions.
• Synthesis & Insights: Analyze data and translate findings into executive-ready insights and strategic recommendations.
• Strategy Influence: Partner with marketing, product, sales, and leadership to inform segmentation, positioning, and go-to-market decisions.
• Performance & Adjustment: Evaluate strategy performance and recommend adjustments based on data and trends.
• Program Management: Oversee end-to-end project execution, timelines, budgets, and resources.
• Stakeholder Collaboration: Coordinate internal teams, external vendors, and key stakeholders.
• Quality & Tools: Ensure methodological rigor and data integrity; leverage analytics and visualization tools.
• Opportunity Discovery: Identify emerging opportunities, risks, and whitespace in the market.
• Continuous Learning: Stay current on market research best practices and innovations; develop executive-ready summaries.