Marketing Recruitment Strategist

Responsibilities

• Develop and refine the ongoing recruitment personas for ICC’s prospective student audiences, including traditional-aged students and adult learners.
• Manage prospective student journey maps from first inquiry through enrollment, identifying key decision points, barriers, and communication gaps.
• Use personas, journey maps, and enrollment data to shape campaign strategy with the Manager of Marketing and Content Strategy, including audience segmentation, message mapping, and channel planning.
• Work closely with Admissions to align campaign strategy with recruitment priorities, funnel stages, and communication timing.
• Project manage enrollment campaigns so deliverables are clearly defined, tracked, completed, and evaluated.
• Write recruitment campaign copy across channels, including email and drip/lead nurturing campaigns, text (SMS) messages, direct mail, paid social ads, landing pages, and ad hoc communications such as deadline reminders, event invitations, and yield messages.
• Write for distinct prospective student audiences, including traditional-aged students (recent and upcoming high school graduates) and adult learners, adapting voice, tone, and motivators to each persona and funnel stage.
• Translate messaging frameworks, audience segments, and personas into clear, scannable copy with strong, action-oriented calls to action.
• Develop copy variations for A/B testing (subject lines, headlines, ad copy, CTAs) and revise copy based on performance results.
• Edit and proofread all campaign content for accuracy, grammar, and adherence to ICC brand voice and editorial style.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or related field.
• 3 or more years of professional writing experience in marketing, advertising, communications, or enrollment marketing, including conversion-focused campaign copy.
• 3 or more years of project management or campaign coordination experience.
• Demonstrated ability to adapt writing for different audiences, channels, and formats.
• Strong editing and proofreading skills with close attention to detail.
• Strong analytical and data interpretation skills.

Preferred

• Experience in higher education recruitment marketing.
• Experience writing for both traditional-aged students and adult learners.
• Experience writing email and SMS campaigns in a CRM (e.g., Slate).
• Experience writing paid social ads and landing pages, including A/B testing.
• Familiarity with AP Style, plain language, and accessible writing practices.
• Experience with project management systems (Asana, Wrike, TDNext).
• Experience with audience segmentation and user experience journey mapping.
• Experience with digital marketing channels and analytics.

Benefits

• paid time off;
• 11 paid holidays; 2 floating holidays
• medical, dental, vision, life and long-term disability insurance;
• tuition waivers for employee, spouse and dependent children;
• on-site childcare center;
• 403(b) retirement plans; and
• State University Retirement System pension plan.