Marketing & Publicity Associate - Children's

Drive influencer-based publicity for children’s titles and coordinate author events, campaigns, and cross-department alignment.

• Manage our influencer relationships, mailings, and database, creating innovative organic and paid influencer campaigns for board books, picture books, and middle grade books.
• Plan and execute publicity campaigns to generate maximum exposure for our titles across traditional and digital media channels, primarily focusing on nonfiction titles for kids 0-8.
• Coordinate author events, festivals, and tours in partnership with the Events Manager.
• Collaborate on advertising and social media strategies.
• Represent marketing efforts to authors, helping them develop grassroots campaigns and launch events.
• Serve as a passionate advocate for our books internally, championing their success and ensuring alignment across departments.

Requirements

• 1-3+ years of experience in book publishing, marketing, publicity, or a related field
• Strong writing skills and confidence in crafting pitches, press releases, and social content
• A passion for influencer marketing and a strong understanding of the influencer landscape in the children’s book space
• A keen understanding of how stories connect with readers
• Ability to manage multiple projects and deadlines with attention to detail
• Enthusiasm for collaboration, and comfort presenting your ideas and plans to internal and external partners
• Above all—you love children’s books and want to be part of a team that’s shaping the future of children’s publishing

Benefits

• Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.