Marketing & Publicity Associate - Children's

New York, USA (Remote)

$23/hr – $26/hrIntern/New Grad3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive influencer-led publicity and author engagement for children’s titles, coordinating campaigns across traditional and digital media.

  • Own influencer relationships, mailings, and database to power campaigns.
  • Must-have: 1-3+ years in book marketing/publicity with strong writing.
  • Standout: opportunities to shape grassroots campaigns and cross-department alignment.

Job Description

Responsibilities

  • Manage our influencer relationships, mailings, and database, creating innovative organic and paid influencer campaigns for board books, picture books, and middle grade books.
  • Plan and execute publicity campaigns to generate maximum exposure for our titles across traditional and digital media channels, primarily focusing on nonfiction titles for kids 0-8
  • Coordinate author events, festivals, and tours in partnership with the Events Manager
  • Collaborate on advertising and social media strategies
  • Represent marketing efforts to authors, helping them develop grassroots campaigns and launch events
  • Serve as a passionate advocate for our books internally, championing their success and ensuring alignment across departments.

Requirements

  • 1-3+ years of experience in book publishing, marketing, publicity, or a related field
  • Strong writing skills and confidence in crafting pitches, press releases, and social content
  • A passion for influencer marketing and a strong understanding of the influencer landscape in the children’s book space
  • A keen understanding of how stories connect with readers
  • Ability to manage multiple projects and deadlines with attention to detail
  • Enthusiasm for collaboration, and comfort presenting your ideas and plans to internal and external partners
  • Above all—you love children’s books and want to be part of a team that’s shaping the future of children’s publishing

Benefits

  • Comprehensive benefits program for full-time employees
  • Medical/Prescription drug insurance
  • Dental
  • Vision
  • Health Care
  • Dependent Care
  • Flexible Spending Account
  • Health Savings Account
  • 401(k)
  • Short and Long-Term Disability Insurance
Sourcebooks logo

Sourcebooks

📚 Books change lives. That belief powers everything we do at Sourcebooks, driving innovation and impact for over 500 million readers (and counting!).✨ We’re deeply author-centric, blending creativity, deep insights, and cutting-edge data to elevate author voices and create extraordinary bestsellers across genres—from mysteries and romance, YA and middle grade, to children’s and nonfiction, and more.🏆 Named #2 Most Loved Workplace by Newsweek, a Best Workplace by Inc., and a two-time innovation leader by Fast Company, we embrace a culture rooted in community and collaboration. Our entrepreneurial approach was celebrated by Publishers Weekly as "by far the most successful self-made publisher of the 21st century," and recognized by BISG for redefining what it means to publish books today.🚀 Recognition:💡 Fast Company Most Innovative Companies 2024 (#6 Media)🧡 Best Practice Institute Certified Most Loved Workplace 2024 (#2 in Newsweek)🚀 INC Female Founders 2024 & 2025💡 Fast Company Best Workplaces for Innovators 2023 (#31 of Top 100)🔑 We're committed to expanding readership, amplifying author voices, and pioneering new paths in publishing. Our mission is bold: to create a vibrant future for books by nurturing authors' careers, celebrating libraries and bookstores as essential cultural spaces, and fostering passionate, inclusive reader communities.🌟 Thanks for being part of our story. Let’s discover what’s next together.👉 sourcebooks.com

Founded in 1987
Naperville, Illinois, USA
451 employees (309 in marketing)

Traffic Signals

Monthly Visitors
92.5K
Traffic Source Mix
Search
40.6%
Direct
47.2%
Referral
8.7%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~451

Marketing Team

Marketing Team Size
244 (54% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1