Marketing & Publicity Associate - Children's

New York, USA (Hybrid)

$23/hr – $26/hrEntry Level1+ years expFull time

Posted 6 months ago

Job Summary

Drive publicity and influencer outreach for juvenile nonfiction titles, coordinating campaigns, events, and cross-team collaboration.

  • Plan and execute publicity across traditional and digital media.
  • Must-have: 1–3+ years in publishing or marketing with strong writing.
  • Standout: Hybrid Naperville/NY role with cross-team collaboration.

Job Description

Responsibilities

  • Lead marketing and publicity efforts for a list of standout titles and brands within our children’s division—primarily focused on juvenile nonfiction for ages 0–8—and manage our influencer outreach program.
  • Help books thrive in the marketplace and reach readers in meaningful ways and gain visibility into every part of the publishing and marketing pipeline, working closely with sales, digital, retail, and editorial teams.
  • Build strong relationships with authors and the broader children’s book community through events, media placements, and grassroots promotions.
  • Plan and execute publicity campaigns to generate maximum exposure for our titles across traditional and digital media channels, primarily focusing on nonfiction titles for kids 0-8.
  • Coordinate author events, festivals, and tours in partnership with the Events Manager.
  • Collaborate on advertising and social media strategies.
  • Represent marketing efforts to authors, helping them develop grassroots campaigns and launch events.
  • Serve as a passionate advocate for our books internally, championing their success and ensuring alignment across departments.

Requirements

  • 1-3+ years of experience in book publishing, marketing, publicity, or a related field
  • Strong writing skills and confidence in crafting pitches, press releases, and social content
  • A passion for influencer marketing and a strong understanding of the influencer landscape in the children’s book space
  • A keen understanding of how stories connect with readers
  • Ability to manage multiple projects and deadlines with attention to detail
  • Enthusiasm for collaboration, and comfort presenting your ideas and plans to internal and external partners
  • Above all—you love children’s books and want to be part of a team that’s shaping the future of children’s publishing
  • This role is based in Naperville or New York and is a hybrid role and will require time in office

Benefits

  • Full-time employees are eligible for our comprehensive benefits program.
  • Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, & generous paid time off.
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Sourcebooks

📚 Books change lives. That belief powers everything we do at Sourcebooks, driving innovation and impact for over 500 million readers (and counting!).✨ We’re deeply author-centric, blending creativity, deep insights, and cutting-edge data to elevate author voices and create extraordinary bestsellers across genres—from mysteries and romance, YA and middle grade, to children’s and nonfiction, and more.🏆 Named #2 Most Loved Workplace by Newsweek, a Best Workplace by Inc., and a two-time innovation leader by Fast Company, we embrace a culture rooted in community and collaboration. Our entrepreneurial approach was celebrated by Publishers Weekly as "by far the most successful self-made publisher of the 21st century," and recognized by BISG for redefining what it means to publish books today.🚀 Recognition:💡 Fast Company Most Innovative Companies 2024 (#6 Media)🧡 Best Practice Institute Certified Most Loved Workplace 2024 (#2 in Newsweek)🚀 INC Female Founders 2024 & 2025💡 Fast Company Best Workplaces for Innovators 2023 (#31 of Top 100)🔑 We're committed to expanding readership, amplifying author voices, and pioneering new paths in publishing. Our mission is bold: to create a vibrant future for books by nurturing authors' careers, celebrating libraries and bookstores as essential cultural spaces, and fostering passionate, inclusive reader communities.🌟 Thanks for being part of our story. Let’s discover what’s next together.👉 sourcebooks.com

Founded in 1987
Naperville, Illinois, USA
451 employees (309 in marketing)

Salaries

Posted range

$23/hr – $26/hr

Taken straight from the job posting.

See all Sourcebooks salaries
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Marketing & Publicity Associate - Children's

Sourcebooks · New York, USA · Hybrid