Marketing Project Manager

Responsibilities

• Develop and execute effective Marketing Campaigns tailored to customer segments, using tactics such as direct mail, trade publications, email and online channels, signage and mass media where appropriate. Will develop metrics appropriate to demonstrate campaign results.
• Manage day-to-day operational aspects of projects, including communication of client needs to internal marketing team.
• Manage multiple projects simultaneously and understand project priorities in the context of client expectations. Be the focal point for production, timeline and resourcing issues.
• Serve as marketing consultant in the application of marketing to the sales process to achieve goals. Ensures sales teams have the proper marketing materials to articulate our value proposition and are aware of and use materials.
• Manage tactical budget effectively and provide periodic update reports to management.
• Analyze campaign results and identify trends or adjustments and provide recommendations where shifts are needed.
• Working with internal resources, plan and execute events for customer appreciation, trade shows, open houses, trade associations, employee appreciation, etc.
• Work with internal team and external vendors to develop and maintain website content, including regular updates of specials and promotions.
• Research, understand and communicate market conditions and division/department/location performance to identify opportunities for growth, diversification or additional market focus.
• Remain knowledgeable of market and industry trends, competitors and marketing best practices as related to the lines of business supported.

Requirements

• 4-year degree in Marketing, Business Development, Media Communications, e-commerce or similar discipline.
• Minimum 4 years’ relevant Marketing experience, industry experience preferred.
• Experience with Wrike (or similar or project management tool).
• Experience in defining and managing the scope of projects with metrics to determine performance.
• Experience in creative and technical writing for marketing purposes.
• Must be able to communicate (speak, read, comprehend, write) in English.

Preferred

• Experience with InDesign, Photoshop, Flash and Illustrator a plus.
• Strong knowledge of Google Analytics; certification preferred.